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The Most Popular Résumé in the World

March 7th, 2013

Philippe Dubost turned himself into an Amazon product page that got a million page views.

Aspiring job applicants are advised to sell themselves, but few have ever taken that to heart in the way that Philippe Dubost did a couple of months ago.

He took his résumé and turned it into a website that looked exactly like an Amazon product page. Under “product details” he listed the languages he speaks (English, French, and Spanish), his aptitudes, such as his programming skills, and the three degrees he has, including his master’s in management from Toulouse Business School and an MBA from the University of Dayton here in the U.S.

Under “shipping” he wrote, “This item is available for shipping anywhere in the world.” And for “average customer review,” he gave himself five stars and linked to a detailed listing of his past employment positions, just like a résumé would. There were some personal details: The “product dimensions” was his height, 186 centimeters, and he listed his best marathon time, 3 hours, 22 minutes. One touch I particularly liked was: “Only one left in stock—order soon.”

It was more than an idle exercise in creativity; the work he sought was as a Web product manager, so he was proving that he could sell anything on the Web—including himself. The idea, in other words, was to get the world’s attention, and it did: millions of page views, tens of thousands of Facebook “likes,” a feature story on CNN.com, the Huffington Post, Time magazine, Slate, and all over the world, including Batangas Today, in the Philippines.

I thought we’d hear from the man himself—how he did it, how it’s working out, and what advice he has for the rest of us.


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    July 13th, 2015 at 09:42 | #1

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